![]() → Click Here to Launch Your Online Business with ShopifyĪs it turns out, it’s pretty much synonymous with fun and entertainment. Twitter is popular among users wanting to keep informed about news and current events, LinkedIn is made for the professional network, and Pinterest is used by many to discover new brands and products. Not all social media platforms are made equal. TikTok Trends 2023: Fun and Entertaining Content If you’re serious about succeeding on TikTok, this is definitely one of the top TikTok trends to take notice of for 2023. It’s launching a new e-learning center to host guides, resources, and tips on running video ads on TikTok-basically everything and anything a business needs to succeed with video marketing on its platform. Plus, TikTok is also going all out to encourage and help brands advertise on its platform. According to the latest reports, the number of businesses engaging in video marketing has increased from 61% in 2016 to 85% in 2020.Ĭoupled with TikTok launching its “TikTok For Business” platform in summer 2020, we’re expecting video ads to be one of the rising TikTok trends (TechCrunch, 2020). Given the surge in demand, it’s no surprise that companies have been stepping up their video marketing efforts. In 2019, consumers spent nearly seven hours a week watching videos online-59% more time than just three years prior in 2016. You can do so by publishing content that teaches your followers something new or showing your product being used in everyday activities-approaches that tend to perform well on TikTok. Last but not least, if you haven’t already done so, create a community around your brand and its products, however niche it may be. We also recommend introducing motivational and meaningful content related to self-care to your profile, as many TikTok users say feeling uplifted motivates them to purchase. A “show, don’t sell” method can influence a lot more. ![]() As a marketer, you’ll want to tweak your TikTok strategy to ensure it encompasses and touches on these in one way or another.Ĭonsider injecting storytelling and personal anecdotes into your content when promoting a product. While these types of content remain wildly popular among TikTokers, certain conversations have started to take center stage.Īccording to a report by TikTok, customized and actionable content, happiness and self-care, and communities are among TikTok’s largest trending topics in 2023 (TikTok, 2022). Short-form dance videos and hashtag challenges launched TikTok onto the world stage in its early years. 58.2% use TikTok for shopping inspiration, and 47.9% use it to gather information for their intended purchases. 71.2% of them say they buy something only when stumbling upon it while browsing. Recent research on shopping behaviors on TikTok also shows the majority of people who buy something on TikTok don’t use the platform with a clear intent to purchase. Part of the initiative includes allowing sellers operating on Shopify to manage their TikTok marketing efforts from their Shopify accounts directly.Įxperts say for brands to succeed at selling on TikTok, the focus of their content must be to entertain, more than to sell. According to reports, the collaboration will facilitate Shopify merchants’ reach on TikTok and help them boost sales. In late 2020, TikTok announced a partnership with leading ecommerce platform Shopify. TikTok Trends: Focus on Social CommerceĮxpect to see more social commerce on TikTok in 2023-one of the fastest-rising TikTok trends we’ve identified. This is currently one of the hottest TikTok trends and chances are it will continue to be so throughout 2023. As more businesses incorporate TikTok into their social media marketing strategies, experts say the platform will start playing a vital role in brands’ influencer marketing tactics. Not only has TikTok become a more popular platform for influencers, but businesses are also starting to pay attention to it. More and more, influencers are recognizing the potential of TikTok, the fastest-growing social media network ever, to reach new audiences.Īccording to a recent report on influence marketing trends, more than one-third (37%) of influencers say they have started to use TikTok more frequently over the past year (Tribe Dynamics, 2021). → Click Here to Launch Your Online Business with Shopify But the rise of influencer marketing over the past few years has been witnessed on other social media platforms, especially TikTok. Think “influencers” and your mind may immediately go to Instagram and YouTube. Brands and Influencers Are Embracing TikTok
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